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Vague expectations
People usually have a vague idea when it comes to how an online presence will contribute to business revenue. Some figure the act alone of designing a website and putting it on the web is enough to start generating traffic. But that's not necessarily the case, especially in a competitive domain. The reality is, a website is like a store front business. If it's located downtown or in a shopping mall, people are more likely to visit. If it's located on some obscure side street, chances are nobody will even know the store exists.
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SEO stands for search engine optimization. If you want your website to be noticed on the internet, you need it to be optimized for the search engines. Think of it this way. If you build a website, how will people be able to find it? When people look for something on the internet, they usually start with the search engine of their choice. Chances are that it will be Google, but it could also be Yahoo or Windows Live. More than 80% of people searching on the internet will use one of these three search engines. So, SEO is about putting yourself in a good position in these three search engines.
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