SEO stands for search engine optimization. If you want your website to be noticed on the internet, you need it to be optimized for the search engines. Think of it this way. If you build a website, how will people be able to find it? When people look for something on the internet, they usually start with the search engine of their choice. Chances are that it will be Google, but it could also be Yahoo or Windows Live. More than 80% of people searching on the internet will use one of these three search engines. So, SEO is about putting yourself in a good position in these three search engines.

Searching

Let's say you do a search for baby clothes. In fact, I'm going to enter the key words baby clothes into Google right now. The results show a list of ten websites. It also shows that there are approximately 13,900,000 websites that are somehow related to baby clothes.  That's a lot of websites, and believe me, you're never going to look at even a tiny fraction of them. In fact, you probably won't get past Google's first page. What that means is: even if you build the Taj Mahal of websites, if it isn't optimized, nobody's going to visit it.

The optimization process

Getting optimized for the search engines is somewhat of a convoluted process. In short, the process takes place from within the website that's being optimized and from other websites that relate to it, including the search engine websites. To complicate things, the rules that determine a websites search engine ranking can change at any moment. This happens because the search engines are constantly updating their algorithms. The main reason rules change is to prevent unfair or unethical optimization, at least from the search engines' point of view.

Totalnetqc and SEO

If you have a business website, or if you are trying to reach a target audience with your website, then you need to have it optimized. It's not enough to throw in a few keywords and have it submitted to one hundred or so search engines, which many web design businesses provide as their sole SEO service. Totalnetqc provides a full SEO service.