Introduction

It takes only seconds for a visitor to assess your website. That's not a lot of time to make an impression. Obviously, your website has to look good. It has to appeal visually. Question is, what determines a visually appealing website? Images? Colors? It's difficult to answer objectively. What's beautiful to one eye may not be so beautiful to another. Obviously, your website has to appeal to you. Moreover, it should be coordinated with the content, service, or products that you are presenting to your visitors or potential customers.

The light touch

While a website should be original in its design, it should be first and foremost uncluttered and simple to navigate. Totalnetqc designs towards the principle of Feng Shui, which is the ancient Chinese practice of arranging things in a given space to achieve harmony. Creating a harmonious, non-stressful, website design allows the visitor to get oriented. But if that orientation is obstructed by:

• gaudy images
• conflicting colors
• hard-to-read text
• blinking text
• multiple animated gifs...